MDGs_contest_results6 September, 2010, Kyiv: The United Nations Office in Ukraine announced the winners of the nationwide semi-amateur photo, video and multimedia contest; ‘Millennium Development Goals: Our Challenges. Our Responsibilities!’ This contest was aimed at raising youth awareness of the Millennium Development Goals, especially those adopted by Ukraine.MDGs_contest_results6 September, 2010, Kyiv: The United Nations Office in Ukraine announced the winners of the nationwide semi-amateur photo, video and multimedia contest; ‘Millennium Development Goals: Our Challenges. Our Responsibilities!’ This contest was aimed at raising youth awareness of the Millennium Development Goals, especially those adopted by Ukraine. MDGs_contest_results6 September, 2010, Kyiv: The United Nations Office in Ukraine announced the winners of the nationwide semi-amateur photo, video and multimedia contest; ‘Millennium Development Goals: Our Challenges. Our Responsibilities!’ This contest was aimed at raising youth awareness of the Millennium Development Goals, especially those adopted by Ukraine.

The contest, initiated by the UN Office, was aimed at effective youth involvement and participation in social, economic and ecological problem-solving promotion: MDGs address these issues directly. By announcing this contest, the UN office hoped to give young people a chance to learn about the MDGs and express their ideas on what should be done to help Ukraine achieve them by 2015.

The competition was held from 30 March to 10 August 2010 and was open for citizens of Ukraine from the ages of 16 - 35 years. Entrants were required to choose one of the national Millennium Development Goals and create a photo, video/multimedia clip not longer than 1 minute 20 seconds in which they expressed their ideas regarding the achievement of their chosen goal by 2015. All entries were uploaded onto www.korrespondent.net. During the competition this web- page was loaded by users over 22,500 times.

“Results of the contest revealed that Ukrainian youth are accountable and aware of their role in the achievement of the Millennium Development Goals. Many entries demonstrate the importance of personal commitment, which is essential for the Goals achievement. It is remarkable that young people have not only demonstrated a high level of creativity and a lot of effort, but also profound meaning in their work”, - says Victoria Andrievska, UN Office in Ukraine Communications Officer.

In total, over 80 entries were submitted, 36 video and multimedia clips and 45 photos. The contest showed that young authors are actively imbued with the idea of extreme poverty eradication: a third of all submissions were devoted to this Goal. Ensuring environment sustainability was featured by 22 contestants. Also Ukrainian youth are concerned with the issues of improving maternal health, reducing child mortality, the spread of HIV/AIDS, and tuberculosis: these categories were covered in 12 and 9 works, respectively.

 “Extraordinary and diverse ideas presented by the contestants exceeded our expectations. Moreover, despite the complicated topics, the participants surprised us with a high level of creativity. I sincerely congratulate the winners! And those participants, who were not selected, please do not worry. The fact that you are imbued with ideas of the contest, and that your participation helped to attract the public attention, is already remarkable”- said a jury member, director and music clip maker Semen Gorov.

Konstantyn Kapitonenko, was announced the winner of the UN led MDGs contest. Konstantyn presented a video clip about the terrible fate of a drug addicted girl, who started using cannabis, and now can not have children http://reporter.korrespondent.net/reports/4771. Konstantyn hopes that this story will make many think about the consequences of drug use and in turn will give a chance to many babies who otherwise would be never born.

Andriy Leonov with his original work “AntiAIDS” took Second place. His entry features the challenges of reducing the spread of HIV/AIDS and tuberculosis http://reporter.korrespondent.net/reports/4657.

Honored Bronze and the Main Audience award were granted to Vlad Kucherenko and his video work http://reporter.korrespondent.net/reports/4239, with the motto: “It’s you who will create your future. Start with yourself to change this world into a better place“.

 Also, the audience distinguished clips of Roman Olenyuk http://reporter.korrespondent.net/reports/4112 and Khrystyna Kornuta thttp://reporter.korrespondent.net/reports/4256, ranked second and third place in the category of “Audience Appreciation Award”, respectively. In his video Roman raises the critical issue of society`s attitude towards HIV positive people, and Khrystyna calls to protect the nature of Ukraine, otherwise only flies will live on its territory.

Internet portal of Korrespondent.net also selected winners in special categories. Thus, in the opinion of the editorial board, video “It is up to you” by Vlad Kucherenko with its powerful social message won first place again. Andriy Leonov’s work is recognized as the most original and a video by Konstantyn Kapitonenko - producing the most profound impression.

“This competition has become a pleasant surprise for us. To be honest, we did not expect such emotions and such dramatic, powerful social messages. Indeed, we like the results very much. We should be proud of these young people, who participated in the contest, of their ability to present global challenges in such a way that everyone can feel that national and global challenges are concerned with his/her personal commitment. Korrespondent.net is extremely pleased to provide this platform for ideas that can change the world“, - says Editor in Chief of Korrespondent.net Yulia Mack-Gaffi about the results of the contest.

Leading companies and media have supported this UN initiative. Samsung Electronics in Ukraine is a general sponsor of the contest. The winner was awarded stylish camcorder Samsung SMX-C10, and for the second and third places - digital cameras Samsung ST500 with two displays. Authors of the most popular clips among the online audience will be granted an external drive Samsung S1 Mini which has 160 GB capacity.

O2 Public Relations Agency provided organizational and PR support to the contest execution. Popular portal Korrespondent.net provided a platform for the competition, MTV Ukraine supported the project as part of the social campaign ‘Cool Ukraine’, which started in 2009. The newspaper Segodnya was one of the project’s information partners. It has always been supportive of important social projects and initiatives. Due to the support of information partners millions of Ukrainians learned about the contest.

 ***

About MDGs: In September 2000, the largest-ever gathering of world leaders from 192 countries ushered in the new millennium by adopting the Millennium Declaration. Ukraine also took the responsibility of reaching the Millennium Development Goals by 2015. The global MDGs were adapted to the Ukrainian context taking into consideration the particularities of the country`s development. They were translated into 6 priority areas:

• Goal 1: Reduce poverty
• Goal 2: Increase access to quality life-long education
• Goal 3: Ensure sustainable environmental development
• Goal 4: Improve maternal health and reduce child mortality
• Goal 5: Reduce and slow down the spread of HIV/AIDS and TB
• Goal 6: Ensure gender equality

Organizers and partners: UN Office in Ukraine, Samsung Electronics Ukraine, MTV Ukraine, Korrespondent.net, Newspaper Segodnya, O2 PR Agency coordinated the press-conference.

UN System in Ukraine presented in Ukraine since 1992 and includes 13 agencies: the United Nations Development Programme (UNDP), the United Nations International Children`s Fund (UNICEF) , the United Nations Population Fund (UNFPA), the International Atomic Energy Agency (IAEA), the International Organization for Migration (IOM), the United Nations High Commissioner For Refugees (UNHCR), the World Health Organization (WHO), the International Labour Organization (ILO), and the Joint United Nations Programme on HIV/AIDS (UNAIDS). Also active are UN related organizations, such as the International Monetary Fund (IMF), the World Bank, the United Nations Office on Drugs and Crime (UNODC) and the International Finance Corporation (IFC) www.un.org.ua.

***
For more information please contact Victoria Andrievska, UN Office in Ukraine Communications Officer by phone: (044) 254 00 35 or e-mail: victoria.andrievska@unic.org.ua